Variable Dimensions
A logo for Ari bakery and cafe designed to attract a younger crowd that will promote the cafe with social media photos with their pastries and drinks. To keep the brand fresh and young, the logo uses a cute hamster as a mascot. The color pink is already used by this brand to mimic a cherry blossom color. Keeping this in mind, the secondary brand colors are earthy and bright. The brand is Korean in origin but has global stores that need to be translated into English as well. The Korean alphabet is written in squares from left to right. The logo itself follows that square pattern in all its variations.
